Amishi London is an heirloom accessories brand based in the UK and handcrafted with precision and care in Italy. Every product in our collection is a masterpiece and gives the women wearing it the power to make a statement without saying a word. We cater to women who are the heroes of their own stories, and fearless about expressing their feminine side in a way that feels most authentic to them.
Our Journey
Launch of Amishi London at Harrods:
Amishi London was born in 2010 with a capsule collection of 12 handbags. A simple email led to Harrods’ buyer sitting in our founder’s flat, surrounded by the prototypes of the debut Amishi London bags, and placing the brand’s very first order.
Flagship store at Bond Street:
We opened our first store in 2011 at Westfield. Following 4 years of success, we moved to Bond Street, opening our doors to a wider audience. Later, we shifted online to explore global markets, and have since launched in luxury department stores abroad.
COTORIE at New York Fashion Week:
We started presenting at COTORIE, a prominent trade event within New York Fashion Week centred on women's contemporary apparel. It was a milestone in the brand’s journey as its first time being showcased at an internationally reputed fashion stage.
Invited to speak at 10 Downing Street:
Invited to speak at 10 Downing Street: In July 2018, our founder was invited alongside several successful women to 10 Downing Street, for a talk about nurturing female entrepreneurship in the UK. Amishi London’s story of success and struggles as a brand founded by a woman of colour struck chords with the audience.
Paris Fashion Week with Manish Arora:
Amishi London collaborated with renowned Indian fashion designer Manish Arora to create an elegant capsule collection for his Spring/Summer 20 Paris Fashion Week show, ‘Love is Love’. Lavishly embellished and embroidered, the pieces showcased intricate artisan techniques from their shared heritage
Launch in India:
Taking the next step in our international journey, we decided to expand our existingcustomer base in the Indian fashion market. We opened at Ogaan, New Delhi and Ffolio, Bangalore, giving the Indian audience an in-person experience of Amishi London’s Italian craftsmanship, British luxury, and Indian heritage.
Expanding Amishi London globally:
Amishi London has evolved into a bold symbol of confidence and grace— reflecting the power, poise, and progress of modern women. Staying true to our motto, we aim to be the mirror that reflects a woman’s natural sparkle.
Our Vision
Amishi London is more than a brand. We’re a community, built to empower women to love themselves and shine. Our accessories, as stunning as they are, will always be outshone by the women who wear them. Our mission is to simply adorn the figures and personalities of our beautiful wearers, and reflect the power they already hold.